The purpose of Communication Planning services is to ensure that technology implementations at the University of Louisville are effectively communicated to all stakeholders. These services support successful adoption, minimize confusion and maximize engagement by providing strategic planning, content creation, and review processes for all technology-related communications and marketing efforts.
Overview of Service
Communication planning is managed by the CIO/VP’s office, with oversight from designated communications contacts and directors. The service covers the development, review, and dissemination of official university communications, including emails, web content, announcements, and marketing materials related to technology projects and changes.
Key Features:
- Strategic communication planning for technology implementations
- Review and approval process for all official communications
- Content creation and editing support (written, graphic, and multimedia)
- Coordination of emergency, same-day, and planned communications
- ADA compliance review for all public-facing documents and web content
- Marketing support for major projects, launches, and training initiatives
Benefits:
- Ensures clear, consistent messaging for technology changes
- Promotes successful adoption and user engagement
- Reduces risk of misinformation or confusion
- Supports compliance with university policies and accessibility standards
- Provides measurable outcomes for communication effectiveness
Service Details
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Core Activities:
- Develop and execute communication plans for technology projects
- Review and approve all official communications prior to dissemination
- Assist with writing, design, and ADA compliance for emails, web pages, and marketing materials
- Coordinate emergency, same-day, and strategic communications based on project needs
- Provide guidance on audience targeting, message clarity, and media selection
- Measure communication success and gather feedback