Introduction
URL Management at the University of Louisville provides centralized support for creating, maintaining, and redirecting university web addresses. These services ensure that web links are consistent, accessible, and aligned with institutional branding and web standards. Effective URL management enhances user experience, supports search engine optimization (SEO), and ensures continuity when web content is updated or relocated.
Details
URL management is coordinated by the university’s Information Technology Services (ITS) and Office of Communication and Marketing (OCM) Web teams. Services include creating short URLs, redirecting outdated or changed links, and managing vanity URLs for campaigns and departments.
Key Features
- Creation of branded URLs
- Redirects for outdated or moved web pages
- Link tracking and analytics integration (when applicable)
- Support for SEO and accessibility best practices
- Coordination with university web governance policies
Benefits
- Improved user experience and link accessibility
- Consistent branding across university communications
- Reduced broken links and outdated references
- Enhanced visibility in search engines
- Simplified promotion of events, programs, and services
- Streamlined web content transitions